OFFICE TOWER REBRANDING
Designed with great respect for the original architecture, the design team focused on modernizing the iconic downtown tower by creating a symbiotic relationship between classic and modern design elements.
Maintaining the unique granite flooring, designers removed heavy traces of brass and focused on bringing light into the previously dark main lobby. Transcendent custom pendants were added above the escalators as a unique and dramatic lighting solution. Modern furniture was specified to counter-balance the structure’s 1980s bones.
Focused on increasing functionality of the building, designers revitalized the mezzanine into an open area of working spaces, anchored by a coffee shop. The new Executive Conference Center and Lounge on the 40th floor is an impressive use of space highlighted by custom designed LED pendant fixtures and high tech conferencing technologies.
Designers also remodeled the Sky Lobby from an aquatic garden to planted garden, redesigned the parking level entrances and implemented a custom graphics package to welcome tenants and visitors.