April 24, 2013

Redesigned Interior Competes with New Construction

The newest phase in a series of ongoing rebranding efforts at 2323 Bryan in downtown Dallas is complete, giving a fresh contemporary image to the building. 2323 Bryan, owned by Digital Realty, is a 26-story, 480,000 square ft. workspace for data centers and corporate offices, and is headquarters to several international corporations.

1-2323Bryan2-2323BryanThe motivation to rebrand the building is not only to remodel, but to bring a new identity to the public spaces.

Dallas-based architecture and interior design firm Staffelbach replaced dark wood panels in the lobby and stair area with white glass overlay panels to brighten the interior. Brass fixtures and elevator doors throughout the lobbies were modernized and accent walls were introduced for visual impact.

“Rebranding breathes new life into buildings in a competitive marketplace, adding value to the property and attracting new tenants while encouraging current ones to stay,” Staffelbach President and CEO Jo Heinz said. “You need to reposition the property through the eyes of the people who use it.”

With the successful completion of the main lobbies and common areas, work continues with the scheduled late spring completion of the 13th floor tenant lounge and additional upgrades to corridors, elevator lobbies, restrooms and signage.

To read the full press release click here or the above PDF icon.

For more information contact Staffelbach’s Media Manager at (214) 747-2511 or